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ESSE
ESSE supply range cookers and stoves. Unlike Aga cookers ESSE range cookers can power your central heating system thanks to optional boiler models. More>>

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17/09/2008
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Welcome to Ignite iT Online


Website Analysis, Design & Development
Website Hosting & Email Packages (including MySQL Databases)
Website Upgrades & Rigorous Testing
Complete Search Engine Managed Optimisation & Marketing

Ignite IT represents the new generation of successful web solutions providers, bringing you the latest technological advances in web systems, fused with the very best strategic marketing intellect.

Our partners are the perfect dynamic mix of cutting edge know how and practical marketing application. We take the success of your business as seriously as you do, as such you are never left dealing with a junior, your work will always be handled by one of our partners.

The most successful companies of the future will be the ones who make the most of the unrivalled opportunities presented by the internet.

Let us take you there!

Are you Losing Sales Because of Simple Mistakes?
Losing website sales and traffic is sometimes simply a case of web usablity - your website just isn't clear to your visitors. By fixing these simple mistakes, you'll easily increase your conversion rate and make more online sales.
No Clear Web Navigation System

Is there a clear navigation system of links both at the top and bottom of each of your web pages? Does your visitor scroll down to the bottom of a web page only to find one or (even worse) NO links there? Do they have to scroll all the way up to the top of the web page to continue browsing your website?
Guess what - your customer is out of there. So many websites make this mistake and needlessly lose traffic.
Ignoring the WIIFM Principle (What's In It For Me?)

Forget about telling your visitor how wonderful you are, how much experience your company has, how many years you've been around or how many awards you've won.
They don't care! They want to know what you can do for them - and they want to know it now. In the fast-paced, hectic world that is the Internet, you have about 3-5 seconds to convince your visitor that your website is worth their time. That's it (and that's being generous).
Overloading Your Visitor's Senses

Have you ever gotten eye strain from the first 10 seconds of reading a website? You know the ones I'm talking about - bright red font on a bright yellow background. Or dark purple font on a midnight black background.
If your visitor has to work to read your website, they're already gone.
'Am I Still On The Same Website?' - Having an Inconsistent Layout

If you want visitors to remember your website, nothing says 'professionalism' more than a consistent layout throughout your website. Keep your navigation bar in the same place on all pages. Keep the colors consistent and the logo in the same spot if you have one.
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